PR means different things to different people. In the online world, it comes down to two things: Public Relations, and Press Releases. Content marketing is strong enough to bring about impressive, lasting improvement on both fronts.
Powerful Public Relations
Public relations are all about creating a buzz around your brand, managing customers’ and clients’ expectations, and establishing a commanding, influential and recognisable reputation within your industry. By opening up the lines of communication through content marketing, you’ll be better placed to build compelling and lasting relationships with consumers. Informative articles that provoke thought and discussion around areas of your industry that nobody else is yet talking about give you a chance to establish yourself as a thought leader.
Compelling Press Releases
Whilst both our Features+ and Content Unlimited packages include news-related content, you’ll notice that it doesn’t form the backbone of our Content Marketing Strategy, and nor should you let it be the exclusive activity of yours. Journalists and newspapers have their inboxes filled up each day with countless Press Releases, most of which will be repeating the same industry-specific, inward-facing news articles. In order to stand out, you have to create something that journalists want to write about. Content marketing allows you to find new articles to old stories, creating headlines that establish you as the market leaders. Once established, you can start to rely on the press to come to you for your own views. When you’re at the top of your game, it’s your views that make the news.
Content Marketing establishes you in a Thought Leadership Position
When done right, content marketing means that you’ll have a unique voice that stands out in the marketplace. When you’re guiding the conversations rather than simply following them, people want to listen and be a part of the community you’re creating. Originally created feature articles for your website are therefore the key to establishing your brand as the thought leaders within the industry. No matter what size your business is, you’ll be able to make waves, build lasting relationships, and stay at the top.