Five easy steps to creating fresh website content
We’re sure you’re up to speed with why you need to update your website frequently with original, engaging content. But knowing that you ought to be doing it and actually managing to do it can be two different tasks entirely. Print out these top tips and nail them to your fridge – following them will allow you to stay on top of your website updates to bring fresh, engaging content to your readers.
1. Brainstorm once a month
Updating your professional blog can be a difficult task. As well as finding the time, an all-too-common complaint we hear entails finding the right topics to blog about. The best way to combat this is to sit down once a month to brainstorm a number of potential titles and topics. Try reading around other blogs and newspapers in your industry and use them as a launchpad to say things that nobody else is yet saying. Find out where most of your customers and clients are from; their varied backgrounds can provide much more inspiration than repeating the same inward-looking topics again and again. Step away from your desk, take some colleagues, and work hard to devise related original topics that you haven’t seen elsewhere.
2. Work to deadlines
At this time of year, everyone’s busy. We know how difficult it can be to add even just one extra task to your workload. Without setting deadlines, it’s easy for non-prioritised tasks to slip through the net. Since you’ve already brainstormed your potential titles, place strict deadlines on the calendar for these to be completed by. Writing doesn’t have to be an onerous task; start by setting aside 30 minutes at the start or end of each day in order to make it a habit.
3. Split the task
Leaving the task of website updates to one member of the team can lead to decreased morale, monotonous writing and an ever-increasing chance that the job will simply end up sliding. In the event of a holiday or illness, can you afford to let your social media channels fall silent? Splitting the task of fresh content creation between multiple team members removes this risk, and by using your newly created editorial calendar, you can ensure that nobody is left to create six new posts in one day. If deadlines are repeatedly not met, split the task between more people, or consider outsourcing to a content marketing agency.
4. Assign an editor
Let’s face it: proofreading your own work is difficult. Because you know what you meant to say, your brain may well gloss over what you actually said when you read back through your work. Choose a member of your team to be the editor of all content that’s posted on your site. This person should watch out for basic spelling and grammatical errors, as well as making certain that the content is interesting, engaging and original. Think of this as your website’s quality control. Crowdbait uses two layers of quality control for our clients, as well as adding a triple check to content once it has been uploaded to a website. We know that you probably won’t have the same resources to dedicate to this, but try to ensure it happens at least once.
5. Don’t add more pressure than you need to
Creating fresh content can be a multi-stage, multi-person, multi-day process. Don’t make it any more complicated than it has to be. Wherever possible, avoid time-sensitive stories, as these simply add an extra element of pressure to anyone involved in the content creation chain and create unreachable deadlines. For a non-time sensitive website article, it doesn’t matter if it’s posted within a day or a month; the same cannot be said for news-related pieces. If the task of creating fresh content for your website isn’t being completed, it’s probably because those involved lack the time, the topics or the motivation. Adding extra pressure won’t fix either of the first two, and runs the risk of leading to mutiny for the third. If updating your content in house isn’t working, consider outsourcing it to a team who can manage it for you, letting you get on with your day job.
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