News

Instagram adverts to join paid-for social media marketing arsenal

Posted by

Having revealed last year that sponsored posts would soon become a reality, Instagram is beginning to roll out paid-for adverts here in the UK.   Instagram was acquired by Facebook for $1 billion in 2012, and since then the social network has imprinted its personality on the popular photo sharing app. Facebook has long been…

#Bendgate is a lesson in smart marketing

Posted by

It has not been a good week for Apple. First, the numerous problems with the release of IoS8 raised the ire of customers, and then came #Bendgate. The brand new iPhone 6 and iPhone 6s have received a lot of press – largely for the wrong reasons.

Content marketing: how to sell without selling

Posted by

Content marketing is currently the king of online marketing. It’s the marketing technique that all the top brands are trying to utilise, but it’s also the marketing trend that every business in every industry can take advantage of.

Ello: the new social network that’s causing a stir

Posted by

If you’ve been keeping an eye on the world of social media in the past couple of weeks, you may well have heard about Ello. If not, here’s what you need to know. Ello is a new social network that recently opened its doors to the public through an invite-based approach. What makes it different…

Twitter tests out e-commerce function

Posted by

Twitter has begun testing out e-commerce functionality that will allow users to purchase products without leaving their news feeds. The social network has teamed up with a series of partners including Burberry, Eminem and (RED) during the first phase of testing, where a small group of US users will see a ‘buy’ button appear in…

Google ranking: the rumours and the reality

Posted by

We’ve lost count of the times we’ve heard that search engine optimisation (SEO) is dead. That’s the first of many myths we’re going to bust in this article. SEO is not dead. As long as search engines and ranking algorithms exist, website owners will try to find ways to give their sites a boost. While…

Website content a key factor in influencing customer satisfaction

Posted by

A report evaluating customer satisfaction surrounding some of the most visited websites on the internet has recently been published. Through analysing criteria such as variety of services and information, simplicity of navigation, ease of use with a variety of different devices and, of course, freshness and quality of content, each website was given a mark…