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Five content marketing FAQs (and how we answer them)

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Content marketing is no longer the bright-eyed newcomer to the digital marketing scene. It’s now established itself as a powerhouse of marketing, becoming the cornerstone of many companies’ digital marketing strategies. More and more companies from all sectors and of all sizes are recognising the value of content marketing to their brand. As one of…

Branding and tone: keeping your content on message

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It’s impossible to market your product or service unless you have a brand. By brand, we don’t mean logo and colour scheme. We mean the values and personality of your company’s products, and of the business itself. You’ll see these values come to life in packaging design, advertising and the other visual elements of your…

Could your website soon design itself?

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Website design is increasingly complex. Even in the era of templates and widgets, the roster of devices (and their respective resolutions) that we use to view content gives website designers a tough task. Enter The Grid. The Grid is a project that swaps out the website designer for a computerised version. Using a complex array…

Consequences of social media reputation recognised in new report

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A new report has shown that 85% of senior communications professionals recognise the influence social media has on company reputation. The ‘Reputation: With or Without You’ report by MSLGroup revealed insights into how social media can boost or damage company reputations with more immediate impact than ever before.   The free flow of information brought…

Five content marketing ideas for hotels

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As a content marketing agency, we create content for dozens of different companies in practically any industry you can think of, and we have a real knack for creating engaging content for even the driest sectors.

Instagram adverts to join paid-for social media marketing arsenal

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Having revealed last year that sponsored posts would soon become a reality, Instagram is beginning to roll out paid-for adverts here in the UK.   Instagram was acquired by Facebook for $1 billion in 2012, and since then the social network has imprinted its personality on the popular photo sharing app. Facebook has long been…

#Bendgate is a lesson in smart marketing

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It has not been a good week for Apple. First, the numerous problems with the release of IoS8 raised the ire of customers, and then came #Bendgate. The brand new iPhone 6 and iPhone 6s have received a lot of press – largely for the wrong reasons.

Content marketing: how to sell without selling

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Content marketing is currently the king of online marketing. It’s the marketing technique that all the top brands are trying to utilise, but it’s also the marketing trend that every business in every industry can take advantage of.