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Social media etiquette: the ultimate first world problem?

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Social media has undoubtedly provided humanity with an entire new channel of communication, perhaps the most significant since the development of email. The manner in which social media users communicate with each other is governed by many of the same unspoken rules of communication that apply to other fields, but additionally, there’s entirely new social…

Social media for businesses: just a fad?

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In the content marketing industry, it’s our job to produce high quality content that interests your target market and leads to sales. When we begin working with new clients, we examine all aspects of the company’s digital presence, including social media channels. Although a significant number of the businesses we work with have already established…

Email and content marketing: the relationship explained

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As the digital world has evolved, so too has digital marketing. Our consumption of digital content and the manner in which we use the internet has changed. Businesses won’t see impressive returns if their online marketing strategy has remained unchanged since the dotcom bubble burst. Content marketing is the latest form of digital marketing to…

Could McDonald’s benefit from a content marketing rethink?

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Content marketing is an incredibly flexible marketing tool. SMEs, start-ups and family-owned businesses can all benefit from content marketing thanks to its comparatively low cost and ease of implementation, but even the world’s biggest brands can look to engage with their customers and clients through this more active, intimate approach to marketing.

How to turn Facebook into your most reliable social channel

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Over the last couple of months, marketers all over the world have been complaining that they have seen a drop in organic reach on Facebook and feel as though they are being forced to pay to promote their posts. While it is true that many companies have seen a drop in organic reach, the top…

The benefits of automated emails in content marketing

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We don’t need to bore you with the benefits of content marketing – by now you should already be updating your website with innovative and shareable content as often as you can and embracing social media with both hands – but we were shocked to discover that only 83 per cent of companies know of…

Twitter’s Facebook-esque layout change – so, what do we think?

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When Twitter first rolled out the updated look to its users’ profile pages, we were all a little taken aback. In case you’ve missed them, the updated profile pages feature a larger header image, with the profile picture enlarged and shifted to the left hand side of the page. The changes mean that Twitter profiles…