News

Six tips for writing a compelling white paper

Posted by

White papers are some of the most powerful tools at the content marketer’s disposal. These lengthy pieces of content have been the secret weapons of the business world for more than 20 years, and have become an integral part of many companies’ digital marketing strategies. Traditionally used in B2B marketing, white papers are detailed guides to…

Facebook’s ‘legacy contact’ system: touching or creepy?

Posted by

Today’s cynics may view Facebook as a data hungry social network that’s only useful for social media marketing teams and sites churning out clickbait content, but it’s clear that many people view Facebook as a deeply personal space. We visit Facebook to speak to friends and family, to post photos and videos and to see…

2015: a year in content marketing

Posted by

Welcome back to the Crowdbait blog! Our New Year’s resolutions aren’t the only things to focus on in 2015 – the digital world moves quickly, and unless we’re prepared to move with it we’re liable to be left behind. The world of content marketing will evolve and develop in a number of ways this year, and…

Google Pigeon has landed in the UK: how does it affect you?

Posted by

Google Pigeon, the latest change to Google’s algorithms, recently came into effect in the UK. Pigeon is particularly important for SMEs to pay attention to, as it chiefly affects local search results.   The goal of Google Pigeon is to improve the quality and relevancy of local search queries. This is the section of the…

Five content marketing FAQs (and how we answer them)

Posted by

Content marketing is no longer the bright-eyed newcomer to the digital marketing scene. It’s now established itself as a powerhouse of marketing, becoming the cornerstone of many companies’ digital marketing strategies. More and more companies from all sectors and of all sizes are recognising the value of content marketing to their brand. As one of…

Branding and tone: keeping your content on message

Posted by

It’s impossible to market your product or service unless you have a brand. By brand, we don’t mean logo and colour scheme. We mean the values and personality of your company’s products, and of the business itself. You’ll see these values come to life in packaging design, advertising and the other visual elements of your…

Could your website soon design itself?

Posted by

Website design is increasingly complex. Even in the era of templates and widgets, the roster of devices (and their respective resolutions) that we use to view content gives website designers a tough task. Enter The Grid. The Grid is a project that swaps out the website designer for a computerised version. Using a complex array…

Consequences of social media reputation recognised in new report

Posted by

A new report has shown that 85% of senior communications professionals recognise the influence social media has on company reputation. The ‘Reputation: With or Without You’ report by MSLGroup revealed insights into how social media can boost or damage company reputations with more immediate impact than ever before.   The free flow of information brought…

Five content marketing ideas for hotels

Posted by

As a content marketing agency, we create content for dozens of different companies in practically any industry you can think of, and we have a real knack for creating engaging content for even the driest sectors.