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Consequences of social media reputation recognised in new report

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A new report has shown that 85% of senior communications professionals recognise the influence social media has on company reputation. The ‘Reputation: With or Without You’ report by MSLGroup revealed insights into how social media can boost or damage company reputations with more immediate impact than ever before.   The free flow of information brought…

Five content marketing ideas for hotels

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As a content marketing agency, we create content for dozens of different companies in practically any industry you can think of, and we have a real knack for creating engaging content for even the driest sectors.

Instagram adverts to join paid-for social media marketing arsenal

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Having revealed last year that sponsored posts would soon become a reality, Instagram is beginning to roll out paid-for adverts here in the UK.   Instagram was acquired by Facebook for $1 billion in 2012, and since then the social network has imprinted its personality on the popular photo sharing app. Facebook has long been…

#Bendgate is a lesson in smart marketing

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It has not been a good week for Apple. First, the numerous problems with the release of IoS8 raised the ire of customers, and then came #Bendgate. The brand new iPhone 6 and iPhone 6s have received a lot of press – largely for the wrong reasons.

Content marketing: how to sell without selling

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Content marketing is currently the king of online marketing. It’s the marketing technique that all the top brands are trying to utilise, but it’s also the marketing trend that every business in every industry can take advantage of.

Ello: the new social network that’s causing a stir

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If you’ve been keeping an eye on the world of social media in the past couple of weeks, you may well have heard about Ello. If not, here’s what you need to know. Ello is a new social network that recently opened its doors to the public through an invite-based approach. What makes it different…

Twitter tests out e-commerce function

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Twitter has begun testing out e-commerce functionality that will allow users to purchase products without leaving their news feeds. The social network has teamed up with a series of partners including Burberry, Eminem and (RED) during the first phase of testing, where a small group of US users will see a ‘buy’ button appear in…

Google ranking: the rumours and the reality

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We’ve lost count of the times we’ve heard that search engine optimisation (SEO) is dead. That’s the first of many myths we’re going to bust in this article. SEO is not dead. As long as search engines and ranking algorithms exist, website owners will try to find ways to give their sites a boost. While…