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PC World handles Google blunder rather well

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It is a smart business owner’s priority to ensure that the Google search results for their brand are helpful, accurate and positive, which is why so many of us go to great efforts to constantly update our content and promote our businesses. Understandably, it is always devastating when mistakes are made that are out of…

Is content marketing a sound investment for your business?

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The UK economy may have been travelling slowly down the road to recovery for the past few years, but few businesses are moving swiftly enough to be able to make drastic increases in their marketing budgets. With many digital marketing strategies almost entirely based on improving Google rankings and drawing in more search traffic, companies…

Lifting the lid on content title generation

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Here at Crowdbait writing shareable, innovative and unique content is our thing. We’re good at it, so it’s hardly surprising that we’ve a few tips we’re able to share with you, too. We don’t mind divulging our creative secrets if it means that the web will be filled with more interesting, well-written content! As professional…

Guest blogging: what Google didn’t tell you

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When Google’s Matt Cutts recommended that people stop guest blogging and declared it an unrespectable practice, guest bloggers and sites fond of guest blogging joined forces to protest against him. ‘Stop guest blogging, whatever for?’ It was not until we all read further into Cutts’ blog that we realised he did have a point to…

The anatomy of the perfect blog

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Many of the internet’s best and most popular blogs – the Buzzfeeds, Huffington Posts and Mashables of this world – are standalone, special interest blogs with nothing to sell but the information they put across. Making a successful blog for a commercial enterprise such as your business is far more daunting prospect, however. Chances are…