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Website content a key factor in influencing customer satisfaction

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A report evaluating customer satisfaction surrounding some of the most visited websites on the internet has recently been published. Through analysing criteria such as variety of services and information, simplicity of navigation, ease of use with a variety of different devices and, of course, freshness and quality of content, each website was given a mark…

Social media: the ultimate expression of democracy?

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It’s no secret that the digital revolution has changed the world in a number of profound ways. The rise in popularity of digital communications and the constant connectivity afforded us by digital devices has allowed content marketers to devise new ways of promoting their clients, but the changes run deeper than even these. Who could…

Do the British rely too heavily on search engines?

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Here at Crowdbait, the browser homepage on every team member’s computer is Google – not just because we constantly keep an eye on SEO for our clients but because we rely on the trusty search engine to tell us anything and everything we don’t already know. It would seem that we aren’t the only ones….

Social media etiquette: the ultimate first world problem?

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Social media has undoubtedly provided humanity with an entire new channel of communication, perhaps the most significant since the development of email. The manner in which social media users communicate with each other is governed by many of the same unspoken rules of communication that apply to other fields, but additionally, there’s entirely new social…

Social media for businesses: just a fad?

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In the content marketing industry, it’s our job to produce high quality content that interests your target market and leads to sales. When we begin working with new clients, we examine all aspects of the company’s digital presence, including social media channels. Although a significant number of the businesses we work with have already established…