News

Google ranking: the rumours and the reality

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We’ve lost count of the times we’ve heard that search engine optimisation (SEO) is dead. That’s the first of many myths we’re going to bust in this article. SEO is not dead. As long as search engines and ranking algorithms exist, website owners will try to find ways to give their sites a boost. While…

Website content a key factor in influencing customer satisfaction

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A report evaluating customer satisfaction surrounding some of the most visited websites on the internet has recently been published. Through analysing criteria such as variety of services and information, simplicity of navigation, ease of use with a variety of different devices and, of course, freshness and quality of content, each website was given a mark…

Social media: the ultimate expression of democracy?

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It’s no secret that the digital revolution has changed the world in a number of profound ways. The rise in popularity of digital communications and the constant connectivity afforded us by digital devices has allowed content marketers to devise new ways of promoting their clients, but the changes run deeper than even these. Who could…

Do the British rely too heavily on search engines?

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Here at Crowdbait, the browser homepage on every team member’s computer is Google – not just because we constantly keep an eye on SEO for our clients but because we rely on the trusty search engine to tell us anything and everything we don’t already know. It would seem that we aren’t the only ones….

Social media etiquette: the ultimate first world problem?

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Social media has undoubtedly provided humanity with an entire new channel of communication, perhaps the most significant since the development of email. The manner in which social media users communicate with each other is governed by many of the same unspoken rules of communication that apply to other fields, but additionally, there’s entirely new social…