Google has gone and got conversational. In an update to voice search quietly rolled out earlier this week without fanfare (which usually means they’re still testing it), users of the most up-to-date version of Chrome browser (including iOS and Android) can now say their search query, using normally structured dialogue, and Google will talk back…
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The Power of Not Selling
The world of online marketing is a noisy place. Your prospects and clients are bombarded every single day with message after message from all angles. Standing out is hard, but there’s a secret to getting your company’s message noticed in this overcrowded world. Don’t sell (yet). Life can be tricky for those tasked with…
Getting people talking: how to stimulate conversation about your brand
Find out how you can get people talking about your brand here.
How to track and measure content marketing success
A content marketing campaign is about much more than putting words on paper, but why? Here’s how you can effectively track and measure your content marketing success.
How engaging is your content?
If your website content leaves a lot to be desired, try out these trade secrets.
Here today and tomorrow: keeping your marketing evergreen and relevant
Is your content proudly evergreen or does it shed its needles all over your living room rug?
What’s happening to online marketing?
According to consumers, traditional online marketing is not working. Should you abandon it completely, or simply try a different approach?
Facebook graph search: what could it mean for your business?
This week, Facebook doyen Mark Zuckerberg revealed an exciting new search tool for Facebook users and content marketers alike: Facebook Graph Search. Unlike the existing Facebook search tool, Graph Search allows people to input extremely detailed search terms, providing them with results that are both specific and popular – for example, a search for ‘boutique…
What are people saying about content marketing in forecast for 2013?
The year is already well and truly underway, and people are climbing over one another in the race to predict how content marketing is set to shape up in 2013. We’ve sourced some of the best overviews that forecast the outlook for the year ahead on how different organisations are going to use content marketing,…
Is Content Marketing Journalism?
Content marketing is seen by many as the upstart, cheeky little brother of journalism. To its critics, content marketing is an unworthy, slightly seedy way to publish content. Traditional journalism, say its advocates, is not about making money. It’s about investigation, debate and independent opinion, compared to content marketing’s sales pitch approach. Is content…
Social Media: How not to dumb down
Using social media well is a vital part of any successful content marketing campaign. That doesn’t mean it’s easy to get right. As Allister Frost, Microsoft’s former Head of Digital Marketing and expert on all things digital, wrote in this article, many companies are getting it wrong. Rather than engaging with consumers, as they are…
Loyalty: How to keep your readers coming back
Writing one killer article that gets people thinking and talking is great. But once you’ve written it, shared it and discussed it, what next? If people like one article from you, they’ll probably remember your name and be looking for more. Give them what they want at that stage, and you are on your way…