Our Content Marketing Services

Feature Content

Our Feature Content will tend to form the bulk of your content marketing package. These articles are tailored ‘evergreen’ pieces, typically 300-500 words in length and are useful, engaging or entertaining for readers. Each feature content piece comes with pre-written posts to promote it on each of your social networks and a licensed image. We provide two versions of each article, allowing you the chance to use one unique version on your own site, and the other as a guest post, in a newsletter or in client communications elsewhere.

What they do

Unique feature articles make your site more engaging for visitors, encourage social shares and demonstrate to search engines that your site is alive and a regular publisher of high quality information. As these pieces don’t date, they’ll remain as relevant for readers tomorrow as they are today. They provide depth and interest to your site for months and years to come, and contribute to increased search rankings and market exposure.

News Stories

These shorter time-dependent pieces of content demonstrate you have your finger on the pulse by commenting on and sharing news about your industry that is relevant to your audience. At 300 words, they are both faster to read and produce. We monitor different news sources online and create unique pieces that are relevant to you and your industry. News articles come with supporting licensed imagery and pre-written posts for each of your social networks.

What they do

News articles are a key means of demonstrating to search engines that your site is updated regularly, helping to improve your search ranking. They demonstrate to site visitors that you're aware of the issues of the moment and can help to connect your business to the issues that are currently on their minds.

Super Features

These feature articles may be created specifically as guest posts or to garner attention from high-influence sources. With a strong thought-leadership position, they progress industry knowledge and viewpoints. They entail bespoke production and promotion, and can take the form of reviews, interviews or overviews to help get you noticed. As well as pre-written social posts and a licensed image, Super Features include an original rewrite of the content to be used as a unique guest post elsewhere. We prioritise promotion of these pieces to help ensure their success.

What they do

Looking to the high influencers of your industry, Super Features are pro-actively disseminated across the web to build your brand audience. As these in-depth pieces are created uniquely for your site, they will have an influence on search rankings and visitor engagement. Through promotion, guest posts and ego-baiting, they seek to bring your brand to the attention of wider audiences, with a knock-on effect to search rankings. If you haven’t yet established a large brand following, Super Features can help you to access the audiences of other key industry names.

Social Media

Social media channels provide another platform to communicate with your audiences, allowing you the chance to remain at the very forefront of their minds. We can manage your social networks, ensuring high quality, frequent updates are posted to keep the conversation going without ever bombarding your audiences, helping you to build an engaged, dedicated following. Alongside this, we can also monitor these channels for any feedback, either positive or negative, concerning you and your industry. With two hours each week dedicated to this activity, we can participate in conversations on your behalf and inform you of any key developments

Outreach

A large part of the success of what we do entails groundroots promotion across the wider web. Our outreach entails hands-on participation in forums and groups online, participating in conversations around your industry and funnelling interested parties directly to your website. Each monthly credit spent on outreach will equate to two hours a week spent proactively seeking promotion opportunities online. Whether we’re finding new guest post spots, answering questions in online forums or encouraging discussion about your brand, our outreach acts as online PR for your brand.

SEO

The search engine optimisation elements of the work we do can be broken down into two main areas: on-site and off-site practices. On-site changes may entail small alterations to the code or wording of your website to make it easier for search engines to read it. Off-site changes bring in strategic link building and promotion. The difference between Crowdbait and other SEO agencies is that we’re interested in quality rather than quantity. We know that, in the eyes of Google, one high quality link from a related, respected source is better than ten ‘spam’ ones. As such, our off-site techniques prioritise seeking out the very best links rather than relying on directory submissions, link exchanges and farms.